The Value and Marketing of Handwriting Analysis

  I found very quickly, that handwriting analysis is too powerful to be done for free. With proper marketing, there would be many many people willing to pay for a good writing analysis. People that want to know more about others and themselves. People that want to find out about others quickly so that they know better what to do with them. 

  I put up a price for my graphology services. 100 rupees for a full analysis, and 50 rupees for half analysis. I thought that would be a price that wouldn't make people willing to take my services think twice, but would still be of value in buying things like snacks, juice, single servings of chicken, small but useful utility items, with a decent amount of analyzing. My marketing ability was limited at the time. I didn't feel confident enough in the quality and value to price any higher, and thought that would drive away clients. 

  I started by investing 50 rupees, the price of a single half analysis, in printing out black and white fliers with basic details of my services, and my UPI QR code and contact number. I went around sticking them up in local train stations where I thought they would get the most exposure. The idea was that the cheap flyers meant even a single half analyzed client would fully pay off the price of the posters. 

  Putting up these flyers was heavily tiring, and though I was right that at least one person would take my services, which happened after a week, it wasn't nearly as many people as I had hoped. I got the idea that maybe my marketing was weak. Maybe I needed a more up close and personal pitch of my services. 

  Two days after I put up the flyers, I approached a girl in my college, and told her about my services, holding my blank page notebook for her to write her handwriting sample. I asked her to write about what she expected from my services, and she wrote. I gave several observations for her and her friend, and was paid for 2 basic analyses, 100 rupees. Two more guys in the Kharghar Sky-walk and outside a food stall also paid me for basic analysis that day, I used the money to buy a serving of chicken and a new blank page notebook specifically for analysis of hand writing.

  Two more people paid me the next day, and two more the next, and two more the next. 5 days passed with me earning a 100 rupees each day in about an hour of work each day. Which honestly, is not that low of an amount in my area. About the same as a junior automobile mechanic.  

   The analyses themselves, they took 5 minutes each. It was converting clients that took up the bulk of the time. I knew I needed better marketing, more fame in order to get a continuous stream of clients and get paid more. 

  I also needed a more well thought out valuation. 

  From the beginning, I pitched my service as a faster way to get to know people. Valuation thus would be based on the value of clients time saved, and cut in a quarter and made to sound like a bargain. I know that western countries like the USA have far higher minimum wages. A person that needs 4 hours, a short amount of time, to find out about a person what I can find out in 5 minutes of handwriting analysis. If the former person was paid to find out information about the person in the USA, it would be illegal to pay them less than 30 dollars for it, compared to that, a 5 dollar rate would be a bargain. 

  I also came up with an idea to become famous, well known enough to get a steady stream of clients through the internet. I would stop offering 50 rupee half analyses to my clients. I would explain in the pitch why 100 rupees is a fair price, showing the list of 20 traits I can find out through handwriting and examples of its accuracy and speed. I would then offer the full, high quality analysis for free in exchange for being posted and tagged in social media, featured in testimonial and demonstration videos, and he like. I would give out business cards that featured my business name, phone number, UPI and Link-tree page that would link to my YouTube, Instagram, this blog, Facebook and my personal website when I have one all based on my graphology services.     

When my pitch and web presence would be strong enough, I would video call my contacts overseas especially in richer countries and encourage them to share videos of me and get even more higher paying clients. I would need to have multiple international payment apps and know how to use all of them in order for this to happen. Eventually, especially as I become eventually even more skilled, and have even more higher budget clients, I could increase my prices. That is how any service business would operate, as there is only so fast it can be done. It's not product based, where one could reinvest in machines and low skilled workers who could do the majority of the work and increase production rates keeping prices low.